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PREVIEW THE BOOK
Excerpt from Chapter 3
Kermit, the Wizard of Oz and The Royal Hangover
Excerpt from Chapter 5
Death Ground
Excerpt from Chapter 11
Ice on the Wing, the Angels May Sing

CRITICAL ACCLAIM
Gene Reiling writes:
"In The Insurance Wars, Tompkins tells every mistake he made and how he solved those mistakes to build his agency from scratch into the powerhouse it is today.  In The Insurance Wars, the 'how not to' is as important as the 'how to'..."

-Western Dakota Insurors
Rapid City, SD

Bruce E. Cook writes:
"I started reading it at four in the afternoon, and finished it at midnight...I wish I read it 30 years ago; it would have saved me literally millions of dollars."
-Aloha Insurance Services, Inc.
Kailua Kona, HI

WORDS OF WISDOM
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If your marriage is shaky, probably having your wife help you in business for no wages is a bad idea.

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Do no count on a loan until you are certain you have one.

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Network, network, network: when you are done doing that, network some more.

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Snowmobile racing can be hazardous to your marriage.

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Do not ignore good technology, even if you are hard up for money.

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Advertising can be fun and does not have to cost you an arm and a leg.

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If good employees show up on your doorstep, hire them, even if you do not know if you can afford them.

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You can still do handshake deals in the Old West.

Kermit, the Wizard of Oz and The Royal Hangover

...The great man got up and talked to us assembled agents as if we were a dumb bunch of country hicks.  We probably were, but it was not nice to have it rubbed in our faces.  He gave us a vision of what he thought he could do with Milbank.  He may as well have been talking about launching the space shuttle: this was North Dakota, not New York City.  When we walked out of that meeting, I told Linda, "Well, that's the end of that contract."  I was exactly right.  Within a matter of months good old Kermit (That was the great man's name" had reduced the staff of Milbank from over 475 people to, I believe, around 275.  Those were the days when computers were first coming in, when companies thought they could just get rid of people and use computers for everything.  Of course, Milbank was overstaffed, but not that much.  Good old Kermit totally blew away the infrastructure of that excellent organization.

Hell, North Dakota was in the middle of a recession--building contractors were working for a fraction of what they were in New York City, but I guess nobody told the great Royal this!  Furthermore, they saw us agents as nothing but stupid Neanderthals and would not believe that they were wrong on their cost estimators.  The only way we could keep business on the books and prices in line was by saying farm buildings were smaller than they actually were so the cost estimates would come out.  I called Glenn Watson, my field man at the time, who was a good friend as well, and told him I had just witnessed a miracle...

...So off Casey and I went to do the deal.  We visited all the various offices of this client, took pictures, filled out apps, and drive the 400 miles to Milbank to present our account to the great Oz.  What a disappointment--they would hardly give us the time of day!  At first, I did not think the underwriter was even going to grant us an interview.  We were like Dorothy and Toto, and it soon became very clear we were not in Kansas anymore either.  After a cursory glance at the deal, the underwriter simply said, "We are not interested in looking at accounts such as this at this time."  With those few words he blew off a $250,000 premium outstanding account.  Folks, this was in 1983.  This was from a company we had been told insured super tankers on the high seas.  What a crock of BS!  Many years later, in 1995, I would buy two other agencies that had somehow managed to keep doing business with Royal Milbank.  I was leery of doing business with them again, but reasoned that the two books must be perfect if they had kept them.  In this I was right: both books were as clean as the wind-driven snow.

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CONTACT INFORMATION:

(800) 735-4955

The Insurance Wars
408 20th Ave. SW, Suite 101
Minot, North Dakota 58701

info@theinsurancewars.com

ABOUT THE AUTHOR:

Chuck Tompkins, CEO Western Agency, Inc., is a 31 year veteran of the insurance business.  Chuck started his career as a captive agent in 1973 for Farm Bureau.  In 1976 he started his own independent agency, Western Agency, Inc., which has seven offices, seventeen employees, and writes over $12,000,000 in premiums excluding workers compensation insurance.  Although Western Agency, Inc. writes all lines of insurance, they specialize primarily in contractors and farms.  They are the largest single farm agency in North Dakota insuring over 900 farms in the state at this time.  Chuck and his wife, Linda, live on a farm southeast of Minot and have six grandchildren.

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